Thalia, Petros, Euterpe. Three
children, of simple farming parents, who did not have any attachment
to their families land recently became emotionally attached to it.
They began to develop ideas, dreams of perhaps turning their parents
fields into something more relevant to today’s environmental and
economic concerns to cultivate crops different from those their
parents had cultivated for years. Aromatic plants and herbs caught
their interest. In May 2013, they began cultivation of their initial
crops. They planted 10 different varieties of crops in an area of 0,7
hectares. In May 2014 another 2 varieties were added.
In 2014, after the first harvest,
Phytosophia Private Company was founded. The goal was to create a
small but vertical production unit. Beginning with cultivation and
continuing on to packaging and distribution. Every stage of
production is overseen by the people of Phytosophia, who share the
same passion for quality and the love of herbs. Emphasis is given on
the best care of each crop and the meticulous application of the
rules of organic farming. Each process is done by hand while machines
intervene only when necessary. Thus, from the selection of the new
plants to the packaging in the final stage, we have a clear and
comprehensive picture of each and every product.
The people of Phytosophia:
Architect by profession, who has
also worked in other artistic areas. In 2004, she decides to leave
Athens and move back to Ammoudia Serron, her home town where she was
born and educated. Her father is still working the land but
cultivating conventional crops that have no future. She is intrigued
by the tertiary sector and recognizes the need for change. After many
discussions with her brother Peter they decide to take the challenge.
She is responsible for all stages of production and designs the
content of each product as well as its artistic presentation.
Engineer by profession, he
contributes decisively in the optimization of the production process.
Designs and creates small engineering solutions that ensure that the
work done by hand (harvesting, drying, processing, packaging) is done
in the most efficient way. As he is a lover of the technology, he is
responsible for our presence in the world of internet.
A former kindergarten teacher, she
maintains a gift shop where she displays many of her own artistic
creations in Athens. She designs and creates packaging for special
gift arrangements with the products of Phytosophia.
The cultivation, harvesting, drying
and processing of our products require hard work and dedication. His
daily involvement in these areas help us realize our vision.